Operations and AI implementation · Travel and hospitality operators
MARQUEZ CONSULTING
Run the company. Not the day-to-day.
Founded by Jesús Ortigosa MarquezYour way out of daily operations · Powered by AI I build myself
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AI products shipped
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Companies co-founded
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Board seats held
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Exit to venture capital
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MODE 01 / 03
01 / OPERATOR
The Operator
Nothing moves unless I push it.
I have spent most of my career inside founder-led startups. I know that loop from the inside. The books call it key man risk. You call it normal. I build the routines that break it: clear roles, honest numbers, weekly rhythms.
Operating systemsOrg designWeekly rhythms
02 / BUILDER
The Builder
Off-the-shelf software never fits how we work.
So I stopped renting tools and started building them. Seventeen AI systems in production across real companies: finance, operations, guest messaging, content. If the tool does not exist, I build it and plug it into your day-to-day.
ClaudeSalesforceNext.jsOwn infrastructure
03 / ADVISOR
The Advisor
I know what needs fixing. I never get the time.
That is the job I take off your plate. Two weeks inside your operation, then I build the system with your team and stay until it holds. Evidence over instinct. Measured every week.
Ops X-rayDone-for-you buildFractional ops
A business has its own rhythm. Its own soul.
The system should serve it, not flatten it. That is the difference between automation and an operating system.
Selected Work
Systems and tools built and run in production, not slideware
W / 01
FinanceHub
A custom finance operating system. Retired the accountant's spreadsheet for a real books engine.
Finance OSW / 02
Cockpit
A Salesforce operations suite that runs a five million euro tour operator, end to end.
Salesforce opsW / 03
MonteRentals
Short-stay rental operations. Owner comms, maintenance, and an AI guest co-pilot.
PropTechW / 04
Ghostink
A voice-accurate content engine. From raw idea to published, always on brand.
Content AIW / 05
NextPlay
Commercial operations for a soccer club. Sponsors, camps, and revenue in one clean ledger.
Sports businessW / 06
The Vision
A company that runs itself, department by department. Sales, ops, finance, support, on autopilot.
Concept
Principles in every build
01
Take your time to understand the business model.
02
Start from the client. Always.
03
Financial control. Don't forget your own salary.
04
Build the system before you need it.
05
Make the value so clear the price becomes irrelevant.
06
Discipline compounds. Talent doesn't.
Most fractional COOs become the new bottleneck.
You swap one indispensable person for another. I install the system instead, so the company stops needing either of us.
How we start
One way in. Three steps. Exit criteria on every one
STEP / 01
Ops X-Ray
Two weeks inside your operation. I map where your time goes, what breaks without you, and what the numbers really say.
You leave with your stage on the scaling roadmap, a bottleneck map, and a build plan. €1,900 fixed. Yours to keep either way.
STEP / 02
The Build
Six to eight weeks with your team. Roles, numbers, routines, and the AI tools that carry them. Built into your daily work, not beside it.
A company that runs the week without you in the middle of it. For a fraction of one hire.
STEP / 03
The Rhythm
I stay in your corner. Monthly numbers review, system tuning, and new automations as the company grows.
Fractional ops partner. Month to month. Cancel any time.